In the morning on September 19, 2014, the formal grand opening ceremony of “Arda Shanghai Flagship Store” was held at Kaixuan Road, Shanghai, and Arda Shanghai Flagship Store will present the unique space integrating living and art to the guests and friends with a new attitude. With the graceful attitude performance, warm spatial layout, and smart artistic design, Arda Shanghai Flagship Store communicates Arda brand philosophy centering on “family” and “homemade happiness”.

On that day, Mr. Hu Zhonghuai, President of Arda Holding Group and Arda (Shanghai) Household Appliances Limited Company, Ms. LiLingyan, Vice President, and Mr. Sante Schiroli, Brand & Marketing Directorof Arda, Mr. Jiang Yong, Sales Director, Mr. Guo Zhou, Project Sales Director,and Mr. Zheng Zhiqiang, General Manager of Overseas Marketing Center, attended the ribbon-cutting ceremony. President Hu Zhonghuai and Vice President Li Lingyan jointly unveiled Arda Logo, and witnessed a brand new start of Arda together with all the guests and colleagues present.

On the occasion of the opening of Arda Shanghai Flagship Store, Arda entered into friendly cooperation with China Foundation of Breast Cancer. On the site, Arda,in the name of all the guests, denoted RMB One Hundred Thousand Only (RMB100,000 Yuan) to China Foundation of Breast Cancer, so as to bring the warmth and love by practical action to the people in need.

The guests really felt that Arda had always paid attention to the humanistic concern while experiencing the travel of art brought by Arda Shanghai Flagship Store. Arda chef cooked a distinguished artistic cuisine of named “Arda sweet garden” for the guests and acquired the concerns and loves of them.

Every record made by Arda Brand marks that Arda Kitchen Appliance is marching to a better future continuously on a new journey.The successful establishment of Arda Shanghai Flagship Store defines the direction and orientation for the image of Arda Brand.