Arda kitchen appliances | Living Emotion

What is the focus of the Arda Brand?: Arda’s slogan is “Living emotion”. Arda brand aims to provide outstanding kitchen appliances to let families best enjoy life’s emotions when preparing and sharing a meal with the loved ones.

In modern’s society, home cooking is becoming less frequent. Eating -out is becoming the new normal. Home delivery is more popular than ever. And microwave is replacing cooking.

Arda Brand focus is to inspire modern families to re-discover the joy of homemade cooking: We promote Homemade Happiness.

Homemade happiness is a call to modern families to turn on the oven and rediscover the joy of homemade cooking.

It’s about how the simple act of preparing food at home can be a great source of pride and gratitude for the one who cooks. And a powerful uniting experience for families that spreads happiness as well as creates long lasting memories.

It’s a reminder that meals prepared at home will always be healthier and superior to outside food regardless of taste and price.

And a wakeup call to those who have lost homemade dishes as a family tradition.

Arda brand does not simply aim to provide kitchen appliances, but rather to create and promote the culture of cooking at home.
What is the strategy of Arda in China / differentiation points of Arda in China?: Arda’s strategy in China / points of differentiation are mainly 4 (four):

1.Focus on complete kitchen solution

Arda’s product range includes every appliance that is needed in a modern kitchen (traditional oven, steam oven, microwave oven, cooktop, free standing cooker, hood, fridge, sterilizer, warming drawer, coffee machine, wine cooler, dishwasher).

Arda is the first Chinese brand capable to provide the complete kitchen solution, rather than focusing on only 1 or a few core / traditional products. This strategy allows Arda to be a truly 1-stop solution for all kitchen appliances related needs.

2.Focus on product innovation

Innovation is part of Arda’s DNA and the constant pursuit of innovation extends across product design and development, marketing efforts, product technologies and production processes.

Product design innovation:

Arda believes that real design innovation can be best achieved through cross-field design cooperation with creative talents and designers who do not necessarily belong to the kitchen appliance industry. Often designers who belong to the kitchen appliance industry tend to follow the so called “industry rules / common practices”, so it is rare / difficult to achieve truly innovative design ideas.

It is precisely for this reason that Arda constantly researches and sources product design from creative talents and designers from Italy, Switzerland, France etc. For example, currently Arda is working – among other international designers - with Giugiaro, the Italian team who has developed the design of many of the world’s most celebrated premium sports cars, to design the new Arda premium product line.

Product technology innovation:

Arda constantly researches and sources the most innovative and advanced technologies from anywhere in the world where it is possible to find the best available, without any geographical limitation or boundary. For example Arda sources technical features and product functionalities from Germany (E.G.O), Italy (Defendi, Sabaf), South Korea etc.

3.Focus on future trends of quality living

Strong of its 30+years’ experience in overseas and more mature markets, Arda is truly capable to identify future consumer trends that have not yet fully developed in China.

It is for this reason that Arda is intensely focusing in China on the development of oven and dishwasher, both currently not frequently used or well -known in the market yet, but that will be greatly trendy and sought after in the next few years along with the inevitable improvement of Chinese consumers’ living standards.

4.Focus on people and environmental care

Arda believes that the success of a company should be directly proportional to its social responsibility, which extends to both people and environmental care. For Arda, it is important to return to society the benefits of the success achieved.

It is for this reason that Arda not only actively finances a research project, in cooperation with Stanford University in California – US, aimed to identify new ways to recycle water used for domestic purposes in order to reduce water consumption, but is also actively involved in the financing, through a donation for every kitchen appliance sold in China, of the projects of China Breast Cancer Foundation that aim to increase awareness on the disease and on the importance of prevention, as well as to provide support to the women who suffer from such horrible disease.
Is Arda a Chinese or a foreign company?: Arda Group is an international company, headquartered in China. Arda Group currently has subsidiaries in Canada, UK, Switzerland, Singapore, South Africa and Australia.

Arda sources technologies and design from anywhere in the world where it is possible to find the best and most innovative available, without any geographical limitation or boundary. For example Arda sources product design from Italy (the cooperation with automotive designer Giugiaro is a concrete example), Switzerland, France etc while technical features and product functionalities from Germany (E.G.O), Italy (Defendi, Sabaf), South Korea etc.

Arda applies exactly the same business model as Apple: sourcing design and technologies where they are best available, while producing in China. Although producing in China, Arda has in any case obtained products’ quality certifications from the US, European and Australian authorities.

This business model allows Arda to allocate the maximum resources to product design and product innovation, while maintaining the price range within the market standards, thus ensuring the greatest possible value for both Arda’s end users and business partners.
What is the difference between Arda and the other Chinese kitchen appliances brands?: 1.Arda has - from the very beginning - decided to position itself in the premium segment, while most of the other Chinese competitors have first started mass-marketing their products and then slowly moved to a higher market positioning.

This means that the pursuit of excellence and premium positioning is part of Arda’s DNA and not just a commercial strategy as done by the other Chinese competitors.

Arda is in fact the first truly premium Chinese kitchen appliance brand and Arda’s strategic decision to distribute its products exclusively through its own distribution network and premium selected partners, instead of mass retailers like Suning and Gomei, is a clear demonstration of Arda’s premium positioning.

2.Arda is the first Chinese brand capable to provide the complete kitchen solution, rather than focusing on only 1 or a few core / traditional products. This strategy allows Arda to be a truly 1-stop solution for all kitchen appliances related needs.

3.Arda started its business as OEM/ODM manufacturer over 30 years ago focusing on the overseas markets and only later focused on China. This means that Arda’s production quality, technology and design standards are at the same level as foreign kitchen appliance brands, otherwise Arda would have not been so successful in the overseas markets and would have not had the opportunity to keep designing and producing kitchen appliances on behalf of some of world’s most renowned kitchen appliance brands, including Whirlpool and Smeg. No other Chinese kitchen appliance brand has obtained products’ quality certifications from the US, European and Australian authorities as Arda has.
4.Arda truly focuses on product innovation:
Product design innovation:
Arda believes that real design innovation can be best achieved through cross-field design cooperation with creative talents and designers who do not necessarily belong to the kitchen appliance industry. Often designers who belong to the kitchen appliance industry tend to follow the so called “industry rules / common practices”, so it is rare / difficult to achieve truly innovative design ideas.

It is precisely for this reason that Arda constantly researches and sources product design from creative talents and designers from Italy, Switzerland, France etc. For example, currently Arda is working – among other international designers - with Giugiaro, the Italian team who has developed the design of many of the world’s most celebrated premium sports cars, to design the new Arda premium product line.

Product technology innovation:
Arda constantly researches and sources the most innovative and advanced technologies from anywhere in the world where it is possible to find the best available, without any geographical limitation or boundary. For example Arda sources technical features and product functionalities from Germany (E.G.O), Italy (Defendi, Sabaf), South Korea etc.
What is the difference between Arda and the other foreign kitchen appliances brands?: The only main difference between Arda and foreign kitchen appliances brands is the brand awareness in China: since the Arda brand has been launched in late 2011, it has not yet reached the same brand awareness of other longer established brands.

To bridge this gap, Arda is currently heavily investing in branding activities in the Chinese market, with a clear aim to increase its Brand’s awareness among high-end consumers and interior designers. Arda is currently investing in TV advertising, print advertising on national interior design media, social media, and activities that closely engage the interior design community.

Aside from the awareness of the Arda brand, if we benchmark Arda to other foreign brands on a purely product level:

1.Arda started its business as OEM/ODM manufacturer over 30 years ago focusing on the overseas markets and only later focused on China. This means that Arda’s production quality, technology and design standards are at the same level as foreign kitchen appliance brands, otherwise Arda would have not been so successful in the overseas markets and would have not had the opportunity to keep designing and producing kitchen appliances on behalf of some of world’s most renowned kitchen appliance brands, including Whirlpool and Smeg. So basically the products sold by some of the world’s most renowned kitchen appliance brands have actually been produced by Arda!

Furthermore, Arda products have obtained products’ quality certifications from the US, European and Australian authorities, making Arda the only Chinese kitchen appliance producer to have achieved this result.

2.With regards to the design of the products, Arda believes that real design innovation can be best achieved through cross-field design cooperation with creative talents and designers who do not necessarily belong to the kitchen appliance industry. Often designers who belong to the kitchen appliance industry tend to follow the so called “industry rules / common practices”, so it is rare / difficult to achieve truly innovative design ideas.

It is precisely for this reason that Arda constantly researches and sources product design from creative talents and designers from Italy, Switzerland, France etc. For example, currently Arda is working – among other international designers - with Giugiaro, the Italian team who has developed the design of many of the world’s most celebrated premium sports cars, to design the new Arda premium product line.

3.With regards to the products’ technology and functionalities, Arda constantly researches and sources the most innovative and advanced technologies from anywhere in the world where it is possible to find the best available, without any geographical limitation or boundary.

Very often, the technologies and functionalities sourced by Arda for its products origin from the same high-tech partners / R&D centers that also well-known foreign brands use for the development of their products.

For example Arda sources technical features and product functionalities from Germany (E.G.O), Italy (Defendi, Sabaf), South Korea etc.

After turning off the knob of the cooker, is it allowed not to turn off the main gas valve?: Yes, it is allowed not to turn off the main gas valve and the gas will not leak from the cooker, which is established on the basis of the confirmation that there is no problem in the rubber hose connecting from the main gas valve to the joint of the cooker (100% air tightness, without gas leakage). Therefore, it is allowed to do so. However, taking into account the possible occurrence of the safety hazards such as ageing of rubber hose and loosening of joint after the years of operation, it is recommended to turn off the main gas valve for safety. At the same time, we suggest that the user shall turn off the main valve to prevent the gas leakage if the user will put the cooker into idle for a long term or go on a long journey.
Where the socket of the hood shall be installed properly?: The socket shall be installed above the place for the installation of the hood and about 20cm below the ceiling, and be kept away from the air outlet of the hood. With regard to the tower-type hood, the socket shall be located above the electrical control box and inside the decorative cover so as not to interfere with the air duct or electrical box while to ensure the artistic appearance.
Why does the panel of the cooker get hot? In what range of the temperature is it normal?: During the period of operation, the thermal radiation from the fire causes the panel burning hot; at the metal knob: it is normal if the room temperature is not higher than +35ºC; at the non-metal knob, it is normal if the room temperature is not higher than +45ºC; at the enclosure of the battery box, it is normal if the room temperature is not higher than +20ºC.
What are the requirements of the electric cooker and induction cooker for the power socket and household power wiring?: A three-pin socket shall be arranged at the bottom left of the induction cooker and electric cooker; however, such socket (above 16A) must be subject to a single way and directly connected through one circuit breaker to the outlet of the electricity meter. The wire to be laid shall withstand the current of 16A at least. The protective ground wire must be provided.
What is the cause of the red flame? How to deal with it?: 1. The inadequate volume of one-off air intake or improper adjustment of throttle; achieved by adjustment of the throttle;
2. Foreign matter in nozzle, air pipe and burner cap; cleaning of the foreign matter in the nozzle, air pipe and burner cap;
3. Applicable gas supply to cooker inconsistent with the actually used gas supply; replacement of cooker or change of gas supply;
How to clean the hood?: When cleaning the hood, the attention shall be paid to the outer surface of the hood and the filter screen of the hood. The specific operation procedures are shown as follows:
First step: Screw off the oil cup, and pour out the accumulative oil;
Second step: Remove the filter screen, and put it into the warm water added with the neutral detergent for soaking, and then clean it up with the soft brush;
Third step: Wipe off the surface of the hood with the wet cloth soaked with neutral detergent;
Matters needing attention during cleaning:
1) Make sure to pull off the power plug prior to cleaning;
2) It is prohibited to rinse with water to prevent the seepage of water into the computer panel;
3) It is prohibited to clean with the combustible detergent;
Recommendations for users:
1) It is necessary to often clean the outer surface of the hood and the filter screen. It is recommended to wipe off the outer surface of the hood upon the completion of every cooking, and to clean the filter screen once every month;
2) Pour out the waste oil in the oil cup before the oil cup is full of the oil, and clean the oil cup;
What causes backfire of the cooker? How to deal with it?: 1. Dirt in the burner port; clean the dirt;
2. Improper position of burner cap; reposition burner cap;
3. Lower pressure output; Adjust gas pressure of reducing valve;
4. Extrusion against the rubber hose; eliminate such extrusion;
5. Over-adjustment of throttle; adjust the throttle to the state of normal burning;
What is the cause of flameout of the cooker when relaxing the grip?: 1. Pushing not in place, failure of magnet to enter the suction state; increase the stroke of push rod or replace valve body;
2. No flame to thermocouple; adjust throttle or clean burner cap port;
3. Loosening of connecting line between thermocouple and electromagnetic valve;
4. Dirty electromagnetic valve, unable to suction normally;
5. Out-of-order of thermocouple;
Is the pipeline gas in the ordinary community the natural gas? It is allowed to select the option of natural gas when choosing the cooker?: Dear, thank you very much for your concerns and support to our company. The pipeline gas in the ordinary community is possibly sourced from the natural gas and manufactured gas. Therefore, it is recommended that you should confirm with the local property management company or gas company in order to guarantee the normal use of your cooker.