On the afternoon, May 28, 2014, the journey of the cross-field design defined as super-car driving into kitchen was started at Shanghai New International Expo Center! Arda invited 50 high-end Medias to attend this press conference. 

Mr. Becchio serving as the project director and Mr. Guelfo serving as the industrial designer of Giugairo Super-car Design Company made the perfect explanation to the friends from media that the design concept for the new limited-edition product achieved under this cross-field cooperation draws inspiration by a unique and truly innovative combination of automotive elements, specifically from premium sports cars, capable to deliver a very sleek, light and elegant feeling.

As the chief designer of Arda, Mr. Hongwei and Mr. Siver said that Arda paid special attention to the design of the product, and the design of the super-car was deemed as a relatively forefront industry, and Guigiaro achieved the better performance in such industry; with regard to the culture, Guigiaro was from Italy having great attainment in cooking culture. We believed that the coincidence in a sense and the difference between China and the West would bring more sparks to this cross-field cooperation. 

What the Medias realized at the Arda new product press conference was that Arda had the marching power on the basis of the force of design. The innovation and design are never defined and limited, because the inspiration is always bursting out inadvertently. Any sector in any industry has its unique charm.